Personal Branding Strategy Through TikTok Social Media @Fajarudinajitama
DOI:
https://doi.org/10.58174/ijqmr.v1i3.35Keywords:
Personal Branding; TikTok; Content Creator; Engagement, StorytellingAbstract
This research is entitled "Personal Branding Strategy Through TikTok Social Media @Fajarudinajitama" and aims to analyze the strategies used by creators in building self-image, attracting audiences, and increasing engagement through promotional techniques and personal marketing approaches, This research uses qualitative methods with interviews, observations, and documentation. The results of the study show that personal branding is built through consistent storytelling, natural delivery styles, and relevant content that increases the trust of audiences and consumers. Selective promotions make recommendations more convincing and have an effect on buying interest. Conclusion Accounts @Fajarudinajitama experienced steady growth from 2022 to 2025, marked by increased followers, interactions, and a wider market presence, non-promotional content was the most effective because it was considered authentic, while TikTok trends, collaboration opportunities, and TikTok Shop features strengthened the potential for creators' personal branding development.
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