The Influence of Word Of Mouth and Product Quality on Purchase Decisions at Ragil Catering in Tangerang
DOI:
https://doi.org/10.58174/ijqmr.v1i3.31Keywords:
Word Of Mouth; Product Quality; Purchase DecisionAbstract
The purpose of this study is to determine the influence of word of mouth and product quality on purchase decisions at Ragil Catering in Tangerang. The method used is quantitative. The sampling technique used saturated sampling of 43 respondents. Data analysis used validity test, reliability test, classical assumption test, regression analysis, correlation coefficient, determination coefficient and hypothesis test. The population in this study is Ragil Catering consumers in Tangerang and the number of saturated samples is 43 respondents. The method of data collection is through questionnaires with a likert scale, observation, and literature study. The results of this study are that word of mouth has a significant effect on purchasing decisions with a determinationcoefficient of 32.7% and the hypothesis test was obtained by calculating > ttable or (4.460 > 1.68288). Product quality had a significant effect on the purchase decision with a determination coefficient of 33.7% and the hypothesis test was obtained by calculating > ttable or (4.568 > 1.68288). Word of mouth and product quality simultaneously had a significant effect on purchasing decisions by obtaining a regression equation Y = 5.459 + 0.420X1 + 0.431X2, nii coefficient of determination was 63.3% while the remaining 36.7% was influenced by other factors. The hypothesis test obtained the value of Fcal > Ftabel or (34.504 > 3.23).
Downloads
References
Afdhal, Putri, D. A., Yusran, R., Martius, Herdiansyah, D., Riyanda, R., Hasan, L., Zulki, Yusman, E., Erdawati, Hwihanus, Anwar, Umari Abdurrahman Abi, & Susanto. (2023). Introduction to Management Science Management Science Introduction to Organizational Management Science and its Development Organization and Its Development and Development. Gita Lantera.
Amelia, D., Setiaji, B., Jarkawi, Primadewi, K., Habibah, U., Peny, T. L. L., Rajagukguk, K. P., Nugraha, D., Safitri, W., Wahab, A., Larisu, Z., Setiaji, B., & Dharta, F. Y. (2022). Quantitative Research Methods.
Cahaya, Y. F., Narwastu, C. I., & Winarti, E. (2023). Purchase Decisions: Influencer Endorsement Review and Attraction Through Parasocial Relationships.
David, I. (2021). Marketing Management. Indomedia Pustaka. Www.Indomediapustaka.Com
Harjadi, D., & Arraniri, I. (2021). Experiental Marketing & Product Quality in the Customer Satisfaction of the Millennial Generation. Insanity.
Imam Machali. (2021). Quantitative Research Methods (Practical Guidelines for Planning, Implementing, and Analyzing in Quantitative Research). In A. Q. Habib (ed.), Laboratory of Tropical Pharmacy Research and Development, Faculty of Pharmacy, Mualawarman University, Samarinda, East Kalimantan (Vol. 01, April Issue). Faculty of Tarbiyah and Teacher Training.
Indartini, M., & Mutmainah. (2024). Quantitative Data Analysis of Instrument Tests, Classical Assumption Tests, Correlation Tests and Multiple Linear Regression (Vol. 14, Issue 5).
Krisnandi, H., Efendi, S., & Edi Sugiono, I. (2019). Introduction to Management (Melati (Ed.)). Squirrel.
Nuryadi, Astuti, T. D., Utami, E. S., & Budiantara, M. (2017). Textbook Basics of Research Statistics. In Sibuku Media.
Pillai, R. (2025). Leveraging Social Word Of Mouth - Raghav Pillai - Google Books. Educohack Press.
Rohman, A. (2017). Management Basics. Media Intelligence.
Satriadi, Wanawir, Hendrayani, E., Siwiyanti, L., & Nursaidah. (2021). Marketing Management (Moh Suardi (Ed.)). Blue Ocean Publishers.
Sundari, E., & Hanafi, I. (2023). Marketing Management (D. Pratama (Ed.)). Uirpress. Https://Repository.Uir.Ac.Id/24144/1/2. Marketing Management Books.Pdf
Tegowati, Martoatmodjo, G. W., Kalbuadi, A., Ismail, K., Idayati, F., Rukmana, A. Y., Oktavianti, P. R. M., Mufrihah, M., Rohmah, M., Onoyi, N. J., Wardhana, A., Mursid, A., Irmayani, N. W. D., & Fatima, S. (2016). Product Development Books.
Wahjono, S. I., Anna, M., Andi, W., & Darmawan, A. (2019). Introduction to Management. In Rjawali Press.
Apriyadi, O., & Irfanudin, A. M. (2025). The Influence of Word of Mouth and Product Quality on Purchase Decisions on the Interior of Mutiara Gading Serpong, Tangerang Regency. Scientific Journal of Economics and Management , 3(10), 515–528.
Ayuni, N. L. E. R., & Yulianthini, N. N. (2024). The Influence of Product Quality and Word of Mouth on the Decision to Buy Aice Ice Cream Products in Amlapura City. Outlook: Journal of Management and Business, 6(1), 38–49.
Fitriyani, S. N., & Capriati, Z. F. (2025). The Influence of Customer Trust and Product Availability on Purchase Decisions at Puri Boh Hate Wholesale Rice Shop in Depok. Journal Of Innovative And Creativity, 5(3), 34861–34871.
Hadi, T., Fathorrahman, & Pradiani, T. (2023). The Influence of Product Quality, Service Quality and Wom on Consumer Purchase Decisions of Chicken Noodle Restaurant Ny Wong, Jakarta. Exchange: Journal of Economics and Business, 2(1), 61–69.
Halomoan, Y. K., Permatasari, R. J., & Yuangga, K. D. (2024). The Effect of Training and Work Discipline on Employee Performance at Pt Bisma Narendra in Cibitung Bekasi. Scientific Journal of Educational Vehicles, 10(13), 895–919.
Hidayat, A., & Ariffin, K. (2023). The Influence of Word Of Mouth (WOM) on the Purchase Decision of Tanjung Tabalong Synthetic Caffe and Tea. Japb, 6(2), 763–779.
Kurniawan, Y., & Mashariono. (2021). The Influence of Word of Mouth, Product Quality and Price on Zahra Catering's Purchase Decision. Journal of Management Science and Research (Jirm), 10(1), 1–17.
Marcelino, & Sutisna, N. (2024). The Influence of Word of Mouth (WOM), Product Quality, and Service Quality on Purchase Decisions at Tuh Kosambi Coffee Tangerang. Proceedings: Economics and Business, 4(2).
Muttaqin, A. K., & Pasaribu, V. L. D. (2024). The Influence of Digital Marketing and Word of Mouth on Online Product Purchase Decisions on Tokopedia E-Commerce (Case Study on Students of Regular S1 Management Study Program C Thursday Pamulang University). Economics And Digital Business Review, 5(2), 943–970.
Sussex, S., Manik, D. E. M., & Tannaldy, J. (2025). The Influence Of Word Of Mouth And Taste On Purchasing Decisions At Mie Barace Ami. International Journal Of Economics, Finance & Accounting, 6(3), 1882–1893.
Winalda, I. T., & Sudarwanto, T. (2021). The Influence of Word of Mouth and Product Quality on Purchase Decisions at Bangkalan Duck Restaurant. Journal of Commerce Education (Jptn), 10(1), 1573–1582.
Wulandari, & Istikomah, K. (2024). Scientific Journal of Management and Accounting Influences Word Of Mouth, Price And Product Quality On. Amulet, 1(5), 44–52.
Yusro, L. N., & Sulasari, A. (2024). The Influence of Social Media Marketing and Word of Mouth on Purchase Decisions at Cooey Bakes in Malang City. Journal of Administration and Business, 18(2), 187–196.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2026 Isnaini Septianingsih, Zelin Ferdias Capriati
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
This work is licensed under a 