The Effect of Price and Service Quality on Customer Satisfaction at the Bagus Jaya Welding Workshop in South Tangerang
DOI:
https://doi.org/10.58174/ijqmr.v1i2.21Keywords:
Pricing; Quality of Service; Customer Satisfaction.Abstract
The purpose of this study is to determine the influence of price and service quality on customer satisfaction at the Bagus Jaya Welding Workshop in South Tangerang. The method used is quantitative. The sampling technique used the slovin formula and a sample of 94 respondents was obtained. Data analysis used validity test, reliability test, classical assumption test, regression analysis, correlation coefficient, determination coefficient and hypothesis test. The population in this study is consumers of the South Tangerang Bagus Jaya Las Workshop and the number of saturated samples amounted to 94 respondents. The method of data collection is through questionnaires with a likert scale, observation, and literature study. The results of this study are that price has a significant effect on customer satisfaction with a determinationcoefficient of 29.4% and the hypothesis test was obtained by calculating > ttable or (6.183 > 1.661). The quality of service had a significant effect on customer satisfaction with a determinationcoefficient of 20.7% and the hypothesis test was obtained > ttable or (4,897 > 1,661). Price and service quality simultaneously had a significant effect on customer satisfaction by obtaining a regression equation of Y = 9.193 + 0.261X1 + 0.132X2, nii the coefficient of determination was 32.8% while the remaining 67.2% was influenced by other factors. The hypothesis test obtained the value of Fcal > Ftabel or (22.168 > 3.100).
Downloads
References
Aditama, R. A. (2020). Introduction to Management: Theory and Application. Deepublish.
Ambarwati, F., Ermawati, E., & Taufik, M. (2023). The influence of price, product quality and service on consumer satisfaction at the Yudi Las Workshop in Lumajang. Journal of Organization and Business Management, 6(1), 319–327.
Christian, A. R., & Sulistiyani, T. (2021). Introduction to Management. Ahmad Dahlan University (UAD Press).
Hartuti, E. T. K., & Basit, A. (2022). The Effect of Price and Product Quality on Hairnerds Professional Customer Satisfaction on CV. Hairnerds Group in West Jakarta. Journal of Civilization Governance, 2(3), 234–240.
Irmal, I. (2019). The effect of service quality on consumer satisfaction at Indomaret Cipondoh Branch. Journal of Effective Economics, 1(4), 219.
Jeriyando, J., & Ahyani, A. (2024). The effect of service quality and price on the purchase decision at the Harapan Kita Ciledug Welding Workshop, Tangerang City, Banten. Horizon: Journal of Economics, Management and Business, 1(4), 1096–1104.
Kencana, P. N. (2020). The Effect of Price and Service Quality on Customer Satisfaction of PT Huda Express Courier Services at Mcdonald's Bintaro Restaurant.Journal of Clinical Psychology,7(1),29
Kotler, P., & Keller, K. L. (2021). Marketing management (16th ed.). Pearson Education.
Mardiana, A., & Faroh, W. N. (2024). The Influence of Product Quality and Price on Purchase Decisions on Implora Lipstick Products (Case Study on Regular C Students of Management and Business at Pamulang University). Scientific Journal of Management Students, 4(1), 38–48.
Munarsih, M., & Pratama, A. B. (2022). The Effect Of Service Quality And Promotion On Customer Satisfaction On PT. Indomarco Prismatama Branch Kemiri Raya, South Tangerang City. Indonesian Journal of Economy, Business, Entrepreneurship and Finance, 2(1), 49–64.
Novertiza, E. C. K., & Khasanah, I. (2016). The influence of service quality, brand image, trust and price perception on the decision to purchase Sinar Baru welding workshop services in Jepara. Diponegoro Journal of Management, 5(2), 1–13.
Riyanto, S., & Hatmawan, A. A. (2020). Quantitative research research methods: Research in the fields of management, engineering, education and experimentation. Deepublish.
Septiyani, A. M. (2024). The effect of service quality, product quality and price on purchase decisions at the Usaha Blessing 95 Welding Workshop in Sampit. Surplus: Journal of Management and Entrepreneurship Sciences, 4(1), 29–42.
Sudarsono, H. (2020). Marketing management. Pustaka Abadi.
Sugiyono. (2017). Research methods: Quantitative, qualitative, and R&D. Alphabet.
Sugiyono. (2022). Quantitative, Qualitative, and R&D Research Methods. Alphabet
Wulansari, R., & Novianto, R. (2020). The Influence of Service Quality and Competitive Prices on Customer Satisfaction of Penguin Water Tanks at Building Materials Stores in Gading Serpong. Journal of Competitive Marketing, 3(2), 54.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2026 Ridwansyah, Elizabeth Tika Kristina Hartuti
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
This work is licensed under a 