Digital Marketing Campaign Analysis at PT Citradata Purnakharisma West Jakarta

Abstract

The purpose of this study is to analyze the digital marketing campaign strategy  at PT Citradata Purnakharisma West Jakarta. This research method is qualitative with a field research  approach. The instruments used include interviews with internal sources that have been determined by the author who is considered competent in the object being researched, documentation and unit analysis using data reduction and analysis based on the resume of the interview. The result of this study is that  the digital marketing campaign strategy  implemented by PT Citradata Purnakharisma West Jakarta has been running well even though it is still in the early stages of development so that companies need to take advantage of various digital channels such as websites, Instagram, YouTube, and digital advertising, and combine them with offline activities in the form of events and  industry gatherings. The effectiveness  of a digital marketing campaign strategy  is influenced by several internal and external factors. The impact of the digital marketing campaign strategy  on the company shows that brand awareness has begun to form among partners, so that the company's image as an official distributor and professional communication solution provider is getting stronger. However, the contribution of digital marketing to increasing sales is still not significant, because the conversion process is still highly dependent on the role of sales and partners.