The Effect of Pricing and Service Quality on Consumer Satisfaction at Taman Bunga Faisal Bintaro, Tangerang Selatan Shop
DOI:
https://doi.org/10.58174/ijqmr.v1i1.12Keywords:
Pricing; Quality of Service; Consumer Satisfaction.Abstract
The purpose of this study is to determine the influence of pricing and service quality on consumer satisfaction at the Faisal Bintaro Flower Park Shop, South Tangerang. The method used is quantitative. The sampling technique used the slovin formula and a sample of 99 respondents was obtained. Data analysis used validity test, reliability test, classical assumption test, regression analysis, correlation coefficient, determination coefficient and hypothesis test. The population in this study is consumers of the Faisal Bintaro Flower Garden Shop, South Tangerang, and the number of saturated samples amounted to 99 respondents. The method of data collection is through questionnaires with a likert scale, observation, and literature study. The results of this study are that pricing has a significant effect on consumer satisfaction with a determinationcoefficient of 24.0% and the hypothesis test is obtained by calculating > ttable or (-5.529 > 1.985). The quality of service had a significant effect on consumer satisfaction with a determination coefficient of 38.5% and the hypothesis test was obtained > ttable or (7,789 > 1,985). Simultaneous pricing and service quality have a significant effect on consumer satisfaction by obtaining a regression equation Y = 27.022 - 0.150X1 + 0.447X2, nii the determination coefficient is 51.5% while the remaining 48.5% is influenced by other factors. The hypothesis test obtained the value of Fcal > Ftable or (51.008 > 3.090).
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