The Effect of Promotion and Delivery Timeliness on Consumers' Purchase Decisions Using J&T Express Delivery Services Ciledug Branch, Tangerang City
DOI:
https://doi.org/10.58174/ijimes.v1i2.37Keywords:
Promotions; Timeliness of Delivery; Consumer Purchasing Decisions.Abstract
The purpose of this study is to determine the influence of promotion and delivery timeliness on consumer purchase decisions using J&T Express delivery services Ciledug Branch, Tangerang City. The method used is quantitative. The sampling technique used the slovin formula and a sample of 99 respondents was obtained. Data analysis used validity test, reliability test, classical assumption test, regression analysis, correlation coefficient, determination coefficient and hypothesis test. The population in this study is consumers using J&T Express delivery services Ciledug Branch, Tangerang City, and the number of saturated samples amounted to 99 respondents. The method of data collection is through questionnaires with a likert scale, observation, and literature study. The results of this study were that promotion had a significant effect on consumer purchase decisions with a determinationcoefficient of 45.7% and hypothesis test obtained t count > t table or (9,041 > 1,985). The timeliness of delivery had a significant effect on consumer purchase decisions with a determinationcoefficient of 42.8% and the hypothesis test was obtained t calculated > t table or (8,520 > 1,985). Simultaneous promotion and delivery timeliness have a significant effect on consumer purchase decisions with a regression equation Y = 5.797 + 0.453X1 + 0.406X2, nii coefficient of determination is 60.2% while the remaining 39.8% is influenced by other factors. The hypothesis test obtained an F value calculated > F table or (72,655 > 2,700).
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