SOCIALIZATION OF FINANCIAL BEHAVIOR OF GENERATION Z STUDENTS IN THE DIGITAL ERA: BETWEEN NEEDS AND LIFESTYLES AT SMK NIDA EL-ADABI PARUNG PANJANG, BOGOR
DOI:
https://doi.org/10.58174/ijastps.v1i6.88Keywords:
Financial Literacy, Generation Z, Digital Era, Lifestyle, Financial BehaviorAbstract
The rapid advancement of the digital era has fundamentally transformed the financial behavior of Generation Z, particularly in terms of consumption patterns and lifestyle choices. Easy access to e-commerce platforms, digital payment services, and social media has created new pressures that drive impulsive and consumptive spending behavior among young people. This condition makes financial literacy education increasingly urgent and strategic, especially for students who are in the transition phase toward economic independence. This community service activity aims to increase students' understanding of the importance of managing finances wisely, distinguishing between needs and wants, and building healthy saving habits from an early age. The activity was carried out at SMK Nida El-Adabi, Parung Panjang, Bogor Regency, involving 33 students from Multimedia Department grades 10 and 11. The method used consisted of three stages: observation, planning, and socialization through interactive seminars, question-and-answer sessions, and knowledge evaluation using the Quizizz application. The results showed a significant increase in students' financial literacy. As many as 73% of participants understood the concept of needs versus lifestyle, and 89% understood consumptive behavior and its impact. This activity demonstrates that structured and interactive socialization is effective in increasing financial awareness among Generation Z students in the digital era
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