EFFORTS TO DEVELOP WASTE BANKS THROUGH DIGITAL MARKETING AND HUMAN RESOURCE EMPOWERMENT IN IMPROVING THE COMMUNITY'S ECONOMY
DOI:
https://doi.org/10.58174/ijastps.v1i5.82Keywords:
Waste Bank, Digital Marketing, Instagram, Human Resource Empowerment, Community EconomyAbstract
Waste management remains a critical strategic environmental issue with far-reaching social, economic, and ecological impacts on both urban and rural communities. This community service program was conducted at Bank Sampah Akasia, Pamulang District, South Tangerang City, with the objective of enhancing the capacity of waste bank managers and surrounding communities through Instagram-based digital marketing strategies and structured human resource empowerment. The program employed a participatory training approach encompassing observation, needs identification, socialization, digital marketing training, human resource empowerment, mentoring, and monitoring and evaluation. Results demonstrated significant improvements in participants’ understanding of economically valuable waste management, proficiency in utilizing Instagram as a promotional medium for recycled products, and skills in basic business management and financial recording. Furthermore, the program successfully increased community participation in household waste sorting activities. Overall, waste bank development through digital marketing and human resource empowerment proved to be an effective strategy for improving community economic welfare while strengthening sustainable environmental awareness and participation.
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