USE OF WHATSAPP AND INSTAGRAM AS A PROMOTIONAL MEDIUM FOR WASTE BANKS
DOI:
https://doi.org/10.58174/ijastps.v1i5.80Keywords:
Waste Bank, Digital Marketing, Social Media, Community Empowerment, WhatsApp, InstagramAbstract
The issue of waste management remains a critical concern at both global and local levels, encompassing environmental and economic dimensions. According to UNEP (2024), global solid waste generation is projected to rise from 2.1 billion tonnes in 2023 to 3.8 billion tonnes by 2050, with annual management costs potentially reaching USD 640.3 billion without urgent intervention. In Indonesia, the National Waste Management Information System (SIPSN) of the Ministry of Environment and Forestry recorded national waste generation exceeding 35.49 million tonnes per year in 2023. Bank Sampah Akasia Berseri, a community-based waste management unit in Pamulang District, South Tangerang City, holds significant potential to increase the economic value of waste through recycled products such as eco enzyme. However, limitations in marketing—particularly in the utilization of digital media—have constrained market reach and sales performance. This community service program (PKM) aims to enhance the skills of waste bank managers in leveraging social media, especially WhatsApp Business and Instagram, as effective and sustainable promotional tools. The implementation method employs a participatory approach encompassing problem identification, needs analysis, socialization, digital marketing training, and social media management assistance. Results indicate a significant improvement in managers' understanding and ability to create promotional content, manage social media accounts, and interact with customers online. The establishment of active digital promotional media is expected to expand market reach and enhance the economic value of waste bank products on a sustainable basis.
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