OPTIMIZATION OF SOCIAL MEDIA AS A PLATFORM FOR DEVELOPING DIGITAL SKILLS AND SOFT SKILLS FOR ADOLESCENTS OF THE UKHUWAH SOCIAL LESTARI FOUNDATION ORPHANAGE
DOI:
https://doi.org/10.58174/ijastps.v1i4.67Keywords:
Social Media, Digital Skills, Soft Skills, Orphanage Youth, Community Service.Abstract
Orphanage teenagers face challenges in developing digital skills and essential soft skills in the digital era, even though social media has great potential as a platform for learning and self-development. Limited access to digital skills training and lack of guidance in the productive use of social media cause orphanage adolescents to be less optimal in utilizing technology for their competency development. This community service activity aims to optimize the use of social media as a platform for developing digital skills and soft skills for orphanage teenagers as well as providing an understanding of the positive and productive use of social media. The implementation method includes interactive workshops, direct practice of content creation, and mentoring which was attended by 20 teenagers from the Ukhuwah Sociale Lestari Foundation. The results showed a significant increase in participants' ability to manage social media with an average post-test score of 64% compared to the pre-test. Participants successfully created creative content, understood social media algorithms, and implemented simple digital branding strategies. The evaluation of participant satisfaction reached a score of 4.52 with the very good category. In conclusion, social media optimization programs have proven to be effective in improving digital skills such as content creation, video editing, and copywriting, as well as developing soft skills such as creativity, communication, and collaboration that orphanage adolescents urgently need for their future.
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