PROFESSIONAL ASSISTANCE ON COMMUNICATION STRATEGIES AND ETHICS IN BUSINESS FOR STUDENTS OF SMK MULIA BUANA PARUNG PANJANG BOGOR
DOI:
https://doi.org/10.58174/ijastps.v1i8.124Keywords:
communication strategy, business ethics, professionalism, vocational students, work readiness., strategi komunikasi, etika bisnis, profesionalisme, mahasiswa vokasi, kesiapan kerja.Abstract
The increasingly competitive nature of today's workforce requires vocational high school (SMK) graduates to possess not only technical competencies but also strong soft skills, particularly effective communication and sound professional ethics in business settings. However, preliminary observations at SMK Mulia Buana in Parung Panjang, Bogor revealed that most students had limited understanding of business communication strategies and professional ethics required in the workplace. In response, the Management Study Program, Faculty of Economics and Business, Universitas Pamulang organized a Community Service Program aimed at strengthening students' business communication skills and professional ethics awareness. The program was conducted using a descriptive qualitative approach through training methods, including material delivery, group discussions, oral and written communication simulations, and job interview simulations. Evaluation was carried out through observation, group discussion, presentations, question-and-answer sessions, and participant reflection. The results showed an improvement in participants' understanding of effective business communication, communication ethics, politeness in interacting with superiors, colleagues, and clients, as well as readiness to enter the professional workforce. Therefore, this program contributed positively to strengthening the work readiness, self-confidence, and professional communication competence of SMK Mulia Buana students as part of the younger generation preparing to enter the world of work and business.
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